So we’ve just had another example of corporate America bullies trying to step on the little guy in a bid to run him out of town before he even had a chance to make an honest buck. The Hansen Beverage company, owners of Monster Energy Drink have issued a cease and desist order on micro brewer Rock Art Brewery for their Vermonster beer. The claim is that people will confuse the two products – one is an energy drink and the other is a beer, remember.

This kind of bullshit tactic from large companies is the kind of thing that can get a lot of people pissed off very quickly. It’s a poorly thought out action by a bunch of corporate executives who obviously have their heads so far up there own arses that they have no idea about their own market.

Fortunately, there has been a big enough outcry about this case that a few people with more than your average online experience have picked it up to make sure that everyone will know just what sort of company the Hansen Beverage company is. At Blogger Illustrated Allyn has pointed out his outrage in his damning post about Monster Energy Drink in no uncertain terms.

To pick on a small company who obviously isn’t in the same market completely stinks and deserves the bad rap that is going to fall upon it. Already people have decided to boycott Monster Energy Drink over this. I hope Rock Art Brewery decides to fight this and, if there is any justice in this world, that Hansen Beverages takes a big hit in the only place they’ll notice, their bottom line.

If you want to show your support for Rock Art in their fight you can buy a t-shirt by visiting the Rock Art Brewery website. Fight the good fight and a big F-you to Monster.

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